Key differences between international servitization strategies and strategic resource decisions are addressed through illustrative case vignettes from different industries. The authors indicate the importance of servitization strategies in international markets and identify eight research gaps, which help to build an agenda for future research. The authors derive a conceptual framework, serving as a guideline for future research endeavors. The authors illustrate international servitization strategies and the boundaries of servitization activities that firms employ through a series of case vignettes. services in support of product (SSPs) and services in support of client's actions (SSCs)) that leverage their performance in international markets. slack resources and digital marketing capabilities) help industrial firms to provide different types of service offerings (i.e. Relying on the resource-based view and the boundary conditions function, the authors aim to identify a set of research gaps focusing on how strategic resource decisions (i.e. The purpose of this paper is to examine the servitization concept in the international context considering its boundary conditions and its effects on firm performance. While the servitization concept has gained increasing attention in the domestic marketing literature, there is more limited knowledge with respect to its implications within the international context. The authors hope that the study contributes to consensus shifting with respect to BC and draws more attention to BC. Fourth, it synthesizes the analyses into 12 tentative suggestions for how scholars should subsequently approach the issues surrounding BC. Third, it analyzes the reasons for exploring BC, concluding that BC exploration fosters theory development, strengthens research validity, and mitigates the research-practice gap. It also illustrates BC-exploring processes, drawing on two empirical case examples. Second, it widens the understanding of how BC can be explored by suggesting and juxtaposing new tools and approaches. The study contributes fourfold to organizational research methods: First, it develops a more accurate and explicit conceptualization of BC. This research tackles these important questions by means of an in-depth theoretical-methodological analysis. However, it still remains somewhat vague as to what exactly BC are, how they can or even should be explored, and why their understanding matters. Boundary conditions (BC) have long been discussed as an important element in theory development, referring to the “Who, Where, When” aspects of a theory.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |